resources

How Much Will I Spend on Social Media Management?


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Management Fee

Our social media management pricing ranges from $300-$1000 per month on average. This price varies based on the amount of channels and posts we are managing for you. Please note that this price is our fee to perform services on your behalf. It does not include any advertising dollars to run paid ads on social media. It compensates us for the time it takes to manage your campaign. You will have a well-trained and experienced social media manager assigned your account who will run your campaign and report the results directly to you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.

Advertising Dollars

While we implement organic approaches to build your followers and engagement, you may elect to allocate an advertising budget to expedite this process and grow faster. We do not bill you for your advertising budget, but will develop and manage your advertising campaign. We recommend spending at least $150 on any paid advertising campaign to build followers or engagement. However, typically the more you spend, the more results you will get. We have several clients who spend thousands of dollars in follower and engagement-focused ads. We will consult you through this process once you sign up with us.

Setup Fee

There is a one-time setup fee of $50 associated with our social media management service. This fee compensates for the time to set up your campaign for service. It includes setting you up in our social media systems and creating any necessary advertising accounts and social media pages.

resources

Aesthetics & the Medium Message


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There is no greater disservice one can do themselves than to try to force their brand to be something that is “trendy” but not actually representational of the organization.

You know the popular aesthetic that’s circulating every start-up as of late, the one that is beginning to see a downswing as maximalism starts to overtake minimalism: Maintaining “uniqueness” by being religiously anti-serif when it comes to fonts and web design; Brand names and titles made of two words which are neither related to each other nor the business, like TRAIN & BREAD* for, say, a wrist watch company (*so named, fictionally, as to not offend any trains or bread). All of these boutiques popping up in which the Thomas Edison bulbs hang over wooden trays full of “artisan” cufflinks that are marked up 10,000% make you feel both slightly ill and aroused at the same time, because you hate the idea of being labeled an easily-swayed victim of hipster consumerism but know you’ll fall prey to the Gentrification Aesthetic anyways because you can’t possibly function another day without cactus-shaped shirtsleeve accessories.

At first I wanted Plant PR to subscribe to all of these commonplace characteristics. I wanted the clever yet completely unrelated lingo plastered across my home page. I wanted the minimalist WordPress layout and the sans-serif-everything. But growth is movement. Growth is expansion. Growth means participating in popular culture without being absorbed by it.

Here’s why this ultra-mod aesthetic only attracts a very specific clientele: While we are claiming to serve a broad demographic, we are actively pursuing only a very small slice of society. Yes, it is true that by 2020, millennials will make up over 40% of the consumerist market (see this incredibly eye-opening Millennial Infographic from Goldman Sachs), but with less money to spend overall as opposed to the Baby Boomers and Gen X, it becomes increasingly more crucial for businesses selling anything (be it a good or a service) to be aware of their customer’s needs and the reality of their longterm financial goals.

This is where Plant PR comes in to meet you in your niche and help you explore the unique and affordable avenues by which the public will experience your brand and all it has to offer.

My 4-year bachelor’s degree is in visuals. My career is based on creating experiences. This means having an eye for respected current trends but also being able to predict and ride the wave of new ones. Being a publicist means maintaining the delicate balance of relationships and aestheticism in a way that gains capital.

The biggest killers for startups or small businesses are 1) being irrelevant, and 2) being redundant. Existing as one out of a hundred thousand of the same thing in a saturated market is a surefire way to have a glistening “15 minutes of fame” followed by a steep decline in popularity and, ultimately, the death of a brand. The unfortunate part about millennials, too, is that we all have so many great ideas that we’re convinced we can achieve because we “believe in ourselves.” You know who doesn’t believe in your idea? Your landlord, your creditor, and your sad, empty bank account. You want the views and the hits and the engagement with your great idea but your public communication skills are subpar.

What does this have to do with Aesthetics? Simple. Stop trying to be like everybody else. Participate in a trend as a crowd-surfing top performer, not as a mosh-pit member.

“But how?!” *cries*

Appropriately, today is the anniversary of Marshall McLuhan’s birth. McLuhan, a philosopher and public intellectual, was a visionary by definition and unarguably knew a thing or two about getting a point across.

In 1962, he published a book called The Gutenberg Galaxy wherein he explained that human history was essentially divisible into four eras: the acoustic, the literary, the print, and finally, the electronic.

He unpacked his theory about the world entering the electronic age by predicting that soon people would be brought together by technology by means of a “global village” – AKA, the internet (though it wasn’t yet named this because it didn’t exist).

Years after introducing this initial concept, he followed up with another book, Understanding Media, where he further explained that the method of communication in this “global village” rather than the information being communicated would be the most influential part of the electronic age. In other words, “the medium is the message.” (read more about it here).

So what does this have to do with popular aesthetics?

Everything!

This method, this medium, this bigger picture of the ways in which we as a society are communicating, is equally if not more important than the physical things we are selling.

Because the relationship that a brand has with the general public is directly related to the financial success of said brand, it is crucial to find a publicist who can liaise between producer and consumer through avenues that are truly appropriate per individual client as opposed to avenues which are currently “on trend” but completely unrelated.

That’s what we do here.

lists, resources

Staying On Track with a Time Allocation List


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I wasn’t always a motivated self-starter. For a long time, I thought that I worked best under specific direction and with a rigid schedule that had been laid out in front of me by someone else. This all changed during my university degree, wherein I was assigned many tasks but it was up to me to juggle and balance and triage them, so to speak, in order that things were prioritized and finished and done well.

As a freelance publicist and social media manager, I have found that being able to multitask on a daily basis meanwhile having a structured daily schedule is an absolute blessing. I can tackle a multitude of things while at the same time ensuring that I don’t miss or drop one of them. With this in mind, I have become a huge fan of lists! To-Do lists, priority lists, general task lists. My favourite and constant go-to that I use to keep myself on track and in check is my Time Allocation list, where I basically outlined all the things that need to happen each day as well as how long each one will take. This helps me focus on the task at hand while also keeping it in proportion to how many hours are in my work day. Of course, these fluctuate a bit, but keeping an eye on the time ensures that I’m not allowing one task to swallow up my day at the expense of another.

So here it is, for your viewing/downloading pleasure!

daily schedule-1